Our team was tasked to refresh the current graphics package and combine new elements to create a fresh bold and energetic style to the graphics and animations for NBA Countdown. We utilized the 3D Logos and textures to contrast team color and black and white environments so that the graphics stood out either in a still frame or in motion. The use of typography and treatment in the player photos helped capture the energy of a fast pace basketball game.
Rough Tease Edit
Using the elements that we created, the edit team was able to put this concept edit together to give the producers a feel for what the final product would be.