The Jump is a NBA discussion show that covers news and stories from around the league and features a panel of NBA analysts and players. Deliverables: Animations, Topic Bars, OTS, Full Screens.
Show Package Redesign
The concept for the new Jump package focused on basketball graphical elements through the use of textures, key art and vibrant colors. The team drew inspiration from Project Backboard, a nonprofit that renovates public basketball courts into high art.
Motion Theory Test Videos