I wanted to create a brand of shirts that not only had artwork, but I wanted to create an experience of brand. OMEGA clothing was created with quality and comfort in mind. I wanted the customer to feel how much love and care I put into not just the design of each shirt, but the packaging as well. I designed everything from the shirts, packaging, website, and stickers. The commercial was created with social media in mind. I was able to reach out to Dominique Storelli and get her to be the model of the lookbook video. I then reached out to a lot of my professional friends to help me bring the lookbook commercial to life. While it was not a big success in terms of a business I am still extremely happy with what I created.
I designed these all myself inside of Illustrator. I was obsessed with negative space and how it could complete the form of some shapes.
Art Direction + Designer - Matthew Metoyer
Director - Arthur To
Edit - Marc Hampson
Score - Lawrence Lindell